Importance of UI / UX Design

UI (User Interface) Design

The User Interface (UI) is the process of improving the interactivity of the web or mobile apps. It focuses on the app’s look and interacts with the users. Screen, page, button, and another visual element you see while using an application is the User Interface of that application.

UX(User Experience) Design

User Experience (UX) Design is the provider of improving the total experience of the users when they interact with the application or website in order to achieve its objective to produce maximum clients satisfaction. 

It keeps clients in mind and creates the basic structure of any application. It focuses on wireframing an application and structuring all its components and elements easily to create the user flow.

Benefits of well-plan UX design for your business

In a research study by Baymard on cart and checkout, UX is told,  after adding 69,2 percent items of customers abandon a cart. In 9 years of research, Baymard decides that the design and checkout flow are the main reasons why users leave without purchasing. 


An effective UX brings your users to their destination in the easiest way. If you don’t show your users with good navigation, a clean layout, a determined description of products,  you’ll get a user-hostile design. A bad-plan UX design pushes your clients into the welcoming arms of your competitors. If you give your users a smooth journey, they’re much more likely to end up buying your products.

Help to understand your audience or clients

Before creating a Ui/UX, you must understand the needs of your clients. it means that your design is created with the focus being on your target. These Clients you build it for, Your app will attract them. Also, Ul/UX allows you to segment your audience which is crucial in understanding what each Client wants.